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5 FREE Digital and Social Marketing Tips for Salons
Revolutionizing Your Salon’s Online Presence
Embrace the wave of change with our essential Salon Digital Marketing Tips. In the rapidly evolving world of digital and social media, staying ahead can be daunting. Wondering where to begin? Let’s explore 5 FREE powerful platforms that not only keep your business connected with existing clients but also help in attracting new ones. Consider these platforms as your salon’s dynamic digital billboard. Follow our key recommendations to harness the power of digital and social channels for effective salon marketing.
1. Optimize Your Salon’s Google My Business
Salon Digital Marketing Tips begins with Google My Business as the #1 most important free digital listing for any salon. Create a Gmail account for your salon to access ‘My Business’ on Google. Customize your business listings by adding photos, salon location, contact details, hours of operation, and responding to reviews. Google My Business provides insights into how people interact with your listing, a valuable tool in understanding client digital engagement.
EXPLORE HOW TO GET YOUR SALON TO THE TOP OF GOOGLE SEARCHES HERE
2. Engage Through Email Marketing
Email marketing platforms offer a way to connect with clients, sharing news, promotions, contests, and new products. Many email marketing platforms are free up to a certain number of emails, allowing for growth. Additionally, email marketing will reach the highest percentage of your current clients. Integrating your email marketing platform with Meta will help build an audience of your current clients and reach look-alike audiences similar to your current clientele for future social media ads.
EXPLORE EMAIL MARKETING ESSENTIALS FOR SALONS HERE
3. Leverage Social Media and Canva
Social media dominates our daily lives, providing a fertile ground to grow your brand. Using platforms like Canva, you can create captivating graphics and post concise, engaging content. Conversational posts boost organic reach through higher interactions, enhancing your social presence while helping with your brand identity. Celebrating stylists’ achievements and showcase their work is a great way to promote the level of skill found in your salon.
EXPLORE INSTAGRAM HACKS THAT WON”T GROW YOUR BUSINESS HERE
4. Connect in Facebook Community Groups
Local Facebook community groups are a goldmine for recommendations and networking. Participate actively to get known locally. These groups act as excellent digital networking resources within your business range.
EXPLORE THE DO’S AND DON’Ts OF INSTAGRAM REELS HERE
5. Keep Your Salon Website Current
While this is the fifth tip, it’s a top priority! Your website acts as your digital storefront, showcasing your professionalism. Keeping content, images, and navigation up-to-date is crucial. Regularly update your blog and promotions, teasing content on Facebook to drive traffic to your site. Your website is the hub of your digital marketing efforts.
EXPLORE 5 MUST HAVES FOR STAND OUT SALON WEBSITE HERE
Marketing Resources at SalonCentric Canada
Your SalonCentric Canada Sales Rep is ready to help you learn more on the marketing resources available for your salon, including some free courses with an industry partner.