We’ve said it once, and we’ll say it again: in today’s world, having an outstanding website is not just a choice, it’s a necessity. Consumers now expect top-notch online service, regardless of the size of the business. Your website doesn’t have to be a technological marvel, but it does need to offer the basics in a polished manner. To help you keep up and elevate your business, we’ve got the lowdown from our partners at Salon S.O.S. on the essential elements your salon website should have for an amazing browsing experience.

WHAT DOES MY SALON WEBSITE NEED?

1. THE BASICS

Your salon website probably already covers the essentials, but it’s crucial to keep them up to date. Ensure that your contact information, salon hours, and online booking details are easily accessible. If potential clients struggle to navigate your site, you might lose them. Keep it simple and current – a non-negotiable!  Never forget your call to action. What do you want a website visitor to do?  Call you?  Click a link to book?  You have to know what action you want visitors to take, and then make it as easy as possible for them to take that action.

2. QUALITY IMAGES & COPY

When it comes to photos, quality matters. Think of it like finding a hair in your takeout – one flaw can ruin the experience. And you never get a 2^nd chance to make a 1^st impression.

Opt for clear, high-resolution images (try PNG format for the best results). This is your chance to show off your space.  Eliminate the clutter in the background and make your salon sparkle.  Lighting is important here.

The same goes for your written content – clear, concise, and error-free. Your website visitors should have a pleasant and easy reading experience.  Tell them WHY you are serving the community and what experience they can expect with you.  Make it personal and inviting – you want people to connect with your salon and have a positive emotional feeling towards it.

3. SEO (SEARCH ENGINE OPTIMIZATION)

SEO might sound daunting, but it’s essential for online visibility. We’ve had our friends from Salon S.O.S. cover the ins and outs in a past blog. In a nutshell, it involves using keywords strategically in your content. Create a list of these keywords to sprinkle throughout your website copy and social media captions. Blogs are fantastic for boosting SEO, so consider starting one if you haven’t already! Remember, if you’re not found on page #1 of a Google search, you essentially don’t exist.

Not sure where to start with SEO? Salon S.O.S. has got you covered.  Check out their platform and affordable service here to learn more – www.salonsos.ca/seo to learn more!

4. MEET THE TEAM

Humanize your salon by introducing your team with photos and engaging descriptions. Go beyond headshots; share training, qualifications, services they specialize in, and social media handles. Let your team’s personalities shine through in the copy. The more potential clients know about your team, the more comfortable they’ll feel booking an appointment.

You also don’t want to forget that other industry professionals are checking out your website as a potential place to work. They want to see what type of people work there to see if it would be a fit.  So you definitely want to include a ‘Join our Team’ section where people can apply to work with you. Show off what a great place to work it is with potentially some employee testimonials!

5. WHAT YOUR SALON OFFERS

Highlight not just your services and retail but also the overall experience your salon provides. Whether it’s a high-end luxury or a zen, laid-back vibe, paint a picture of what clients can expect. Don’t forget to showcase current promotions, add-on services, consultations, beverage menus, upcoming events, and anything else that adds value to their salon visit.

You don’t need to list every single service in your menu. Keep it simple enough to give website visitors a sense of what you offer and prices so that they can determine if it’s in their budget.

CONCLUSION

Creating a successful salon website is critical to converting website visitors into paying clients.  It doesn’t have to require a massive investment and our friends at Salon S.O.S. are on a mission to make sure that every salon and spa business can have a professional website that grows your business at extremely affordable prices.  Check out what they can do for you here https://www.salonsos.ca/website-creation-for-salons-and-spa

If you want more great digital marketing tips or support for your salon business delivered straight to your inbox, sign up for the Salon S.O.S. VIP list here https://www.salonsos.ca/salon-digital-tips-vip.  You can also check out their free digital marketing academy at www.salonsos.ca/digital-marketing-academy