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Mastering Client Consultations: Essential Skills for Modern Hairstylists
The Secret Behind Successful Stylists
Sometimes, the busiest stylists in a salon are not necessarily the most skilled in terms of technique, but they excel in Salon Client Consultation Skills. Fully booked weeks in advance, these stylists boast a loyal clientele. The secret? A client-centric, detail-oriented consultation approach. For them, the key to success lies in making each appointment a journey of discovering their clients’ likes, dislikes, lifestyle preferences, and objectives.
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Effective salon client consultation skills involves asking open-ended questions and listening intently for clues about what matters most to the client. The first 5-10 minutes of an appointment are crucial in forging stronger stylist-client relationships know-how. Remember, a loyal client is a happy client who feels valued, and it all starts with a great consultation.
Communication builds wealth! ~ Sam Villa
Essential Dos and Don’ts of Salon Client Consultation
DO conduct a consultation with every client. This practice allows returning clients to provide honest feedback on their last service, helping you make necessary adjustments and building trust.
DO sit at their level, face to face, to foster equality in the relationship.
DO engage in open-ended questions and active listening. Take notes to transfer to their client profile for future reference.
Effective Questions for New Clients
- Can you describe the best haircut or colour you’ve ever had, or the worst?
- What do you like or dislike about your hair?
- What is your current at-home styling regime? What products and tools do you use?
DO share your honest recommendations. If a client’s request is unfeasible, explain why their hair type may yield a different result than what they expect.
Crucial Questions for Returning Clients
- How was your last cut?
- Were there any areas difficult to manage?
Remember, if they weren’t entirely happy with your last service, it’s an opportunity for improvement, not a personal critique.
NEVER criticize another stylist’s work. It’s unprofessional and can backfire, potentially involving your own work.
ALWAYS clarify your client’s requests before beginning any work. Ensure you both share the same understanding of their needs, avoiding assumptions.
Creating Loyal Clients Through Understanding
Once you’ve reached a clear understanding, you’re set to achieve your clients’ goals. They will appreciate your request for feedback and be impressed with your creations. Listening, building trust, and focusing on their needs will keep clients loyal to your chair. Most importantly, enjoy getting to know your clients and building rapport with them.
Business and Marketing Resources at SalonCentric Canada
Your SalonCentric Canada Sales Rep is ready to help you learn more on the business and marketing resources available for your salon, including some free courses with an industry partner.