Everything You Need to Know About Shades EQ Gloss

Mastering Brilliance: Redken Shades EQ Demi Permanent Hair Gloss for Salon Professionals

Hey salon superstars! Dive into the dazzling realm of Redken Shades EQ Gloss – your demi-permanent dream come true and the #1 color choice in Canada! With unmatched brilliance and a knack for breathtaking transformations, it’s no wonder pros around the globe are hooked.

But what’s the real deal behind this chart-topper? Scroll on to unravel the magic of Shades EQ Gloss: its standout features, how it outshines its peers, and all the glitzy details on how it brings hair to life. Get ready to boost your color prowess and discover the endless vibrancy and versatility of this world-class color line!

Color That Thinks It’s a Conditioner!

At the time, I was struggling to get strawberry blonde and was using traditional permanent color with 5-volume, shampoo capping it, and it wasn’t looking natural.’  She mixed 9G with 9AA and tried it and thought, “Oh my God, this gold is perfect.”

– Tracy Cunningham, Celebrity Colorist
(explaining the moment she fell in love with Shades EQ!)

What is Shades EQ Gloss and what makes it different from other Color Glosses?

Drop into the dazzle of Redken’s Shades EQ Color Gloss. What’s the buzz? It’s all about demi-permanent delight, delivering not just shine but also fab toning and a world of color possibilities. For pros like you who love effortless mixing magic, Shades EQ is the dream palette, whether you’re blending grays into oblivion, painting with vivacious colors, or just giving that hair a soft, loving touch.

But wait, there’s more! Shades EQ isn’t just another color gloss. It’s the star of the show with its trio of brilliance, versatility, and hair-loving conditioning. Light blonde? No worries – many shades come with built-in bond protection. Imagine: vibrant color that’s also gentle on tresses. So, for those aiming to elevate every client’s color game, whether in a cozy studio or bustling salon, Shades EQ is your go-to gloss. Dive in and discover the magic!

DID YOU KNOW…
That after rinsing lightener from the hair, there is residual alkalinity left behind? This causes damage to the disulfide bonds. Don’t worry, we have the answer! Shades EQ Bonder Inside is an all-in-one bonder + toner that will help strengthen sensitized hair in 1 step.

The Redken Color Mantra Alkaline color should only touch virgin hair. Acid color should be used to refresh previously color treated hair.

How Does Shades EQ Work?

Leap into the science and sass behind Redken’s Shades EQ Color Gloss. Wondering how it works? It’s all about that acidic pH magic! This demi-permanent darling gently cozies up to the hair cuticle, blessing tresses with fabulous shine and lasting tonal transformations.

Mix and match? Absolutely! With a smorgasbord of intermixable shades, crafting custom colors is a breeze. Plus, the cherry on top? Every application is a spa day for the hair, thanks to its nourishing embrace. Whether you’re rocking a chic boutique salon or a grand beauty haven, Shades EQ is your trusty sidekick for vibrant, gentle color transformations.

And here’s the secret sauce: Citric Acid & Taurine. They’re the dynamic duo in the formula, swooping in to protect those sensitized strands and balance out any post-lightening alkalinity. Shades EQ is not just a color; it’s hair care that shines!

DURING COLOR SERVICES SHADES EQ WORKS TO:

  • Lower the pH and seal the cuticle
  • Bonder Inside helps to strengthen hair bonds
  • Reduces alklinity residue
  • Balances porosity for easy detangling and even color distribution
  • Refresh faded color to original vibrancy and shine
  • Adds customized tone at hair level for easy seasonal changes
  • Add the necessary undertone before a tint back service

NO LIFT: Shades EQ have no lift so no need to worry about banding or harsh regrowth

PROCESSING TIME: 20 minutes on dry hair

MIXING: 1:1 with Shades EQ Processing Solution

SERVICES:

  • Gloss: Adds shine and condition on all hair types. Curly clients will love 000 Crystal Clear simply for the shine and condition benefits
  • Tone: Tone down or intensify natural or color-treated hair. Tone pre-lightened or highlighted hair
  • Refresh: Refresh and renew faded mid-shafts and ends (Zone 2 & 3), while processing permanent color at regrowth (Zone 1). Add color immediatley after a texture service to add any color loss that may have occured
  • Correct: Correct uneven, brassy, or overly vibrant tones. Fill over lightened hair before a tint back service.
  • Add Dimension: Add dimension with lowlights. Color block or add coutour with precise placement.
  • Blend Grays: Gray blend without lifting the hair’s natural pigment.

CLIENTS:

  • Blonde Obessed Clients – For clients who feel their best after going blonder and want toning perfection.
  • Seasonal Chameleons – For clients who enjoy switching between light and dark with the seasons.
  • Shine Enthusiasts – For clients who need a refresh for tone and shine after covering their grays.
  • Curlistas – For clients of all texture types who are concerned about damage and are looking for shine and condition.

COOL:

  • Cool shades absorb light giving the appearance of more depth.
  • Shades with black to gray background can be used to ‘smoke out’ any formula
  • Select a cool based shade when your client has warmer undertones in their skin. This creates an overall tonal contrast.
  • Helps to eliminate unwanted warmth and deposit cool tones.

NEUTRAL:

  • Neutral shades are an equal mix of all primary colors; red, blue, yellow. Neutral compliment all skin tones and all haircolor tones.
  • Select a neutral shade when a more natural looking, balanced tone is desired.
  • Combination of warm and cool reflects + a brown to tan background makes it possible for these shades to provide a truly neutral end result.

WARM:

  • Warm shades reflect light, giving the appearance of increased brightness.
  • Warm shades enhance natural tones. Instead of 000 Crystal Clear use a warm shades to enhance vibrancy on darker bases.
  • Intermix warm with cool shades to create beautiful custom reflects, or place alongside one another to create contrast.
  • Warm reflects are perfect for boosting light reflectivity on textured hair.

Learn more about Shades EQ

Get started with Shades EQ

For the Fearless and Fabulous, Shades EQ gloss isn’t just any ordinary demi-permanent, it’s a vibe!

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